for its users to be on the platform for as long as frikkin possible
cause the longer the people are on the app, the more Instagram profits from ads!
I mean have you ever thought why it’s so easy for you to scroll on Instagram for hours and hours & never feel time pass?
It’s because it’s like a GodDamn casino, it’s designed for just that.
So if you, as an Instagram account holder, manage to keep people on the app for longer, Instagram will reward you by pushing your account to even more people.