social

one

which means you have to be engaging & interactive.. You gotta be the life of the party  - not shy Sally who's sitting at the corner of the room avoiding eye contact yet wishing someone would come say hi.

how?

creating convo starting captions

content that gets

people talking

connecting with people 

through stories

media

two

You know the big network producers (those people that decide if they should air Friends or give Modern Family a new season). Yeah you gotta be thinking like those suits. 

They get concerned with things like show ratings (i.e. how many people watched the show), themes of shows, making the show the best that it could be.

how?

focus on your 

analytics

creating some sense

of a theme

research, research, 

research!

app

three

An app is a computer. An algorithm if you will. And the better you understand the algorithm, the more you’ll be able to get it working in your favor. 

 

It’s like math. You can only understand multiplication if you understand addition. 

 

And you only understand addition when you understand what numbers are.