you have a total of

30 hashtags per post

You need to create 3 - 4 sets of 30 hashtags and rotate between them. The reason why you shouldn't use the exact same hashtags for each and every post is because you don't want instagram to detect it as 'spammy' behaviour.

You'll create hashtags that's focused on...

how clients

find you

(think about how your dream client searches for specific keywords)

how the algorithm

should rank you

(remember that the algorithm is a computer. It will only understand what you feed it)


how clients

find you

henna artist

10 Location-Based Hashtags

Pair your location + your profession 

or something complimentary



10 Client Keyword Hashtags

Think about some of the keywords that your ideal client is searching for

  • #TorontoHennaArtist 

       (31.8k results)

  • #BramptonHennaArtist 

      (15.2k results)                         

  • #IndianWeddingMakeUp

       (75.1k results)

  • #BridalLehengas

      (64.6k results)                         

wedding photographer

  • #TorontoWeddingPhotographer  

       (31.8k results)

  • #CanadaWeddingPhotographer

      (18.3k results)                         

  • #BohoWeddingDress  

       (146k results)

  • #BohoWeddingDecor

      (16.1k results)                         

how the algorithm

ranks you

henna artist

5 Feature Account Hashtags

Find popular feature accounts & online magazines that curate your profession & retags other people's work. 


5 General Theme Hashtags 

​Think about the general theme of your account and where it belongs to. 

  • @IndianWeddingBuzz


  • @ShaadiWish



  • #HennaArts

       (76.1k results)

  • #HennaArtistry

      (20.9k results)                         

wedding photographer

  • @DirtyBootsandMessyHair


  • @WedPhotoInspiration


  • #BohoWeddingPhotographer

       (12.2k results)

  • #BohoWeddings

      (80.7k results)