that will actually get you found, period!

target hashtags

The purpose of your hashtags is two-fold: 

  1. It's a way to make the algorithm understand where it needs to place your image or who to expose it to 

  2. It acts as a 'searchable keyword' that your ideal client is searching for

for example:

Recently, I moved into a new house that's in dire need of some redecorating. I use instagram as a resource for inspiration. So hashtags I'll search for are...

#BohoBedroom

#EasyHomeDecor

#BohoHomeDecor

#BohemianRoom

So think about your ideal follower, and what type of 'keywords' they're actively searching for on Instagram. That's why market research is so important because it will give you a better understanding of how your dream client thinks and by virtue, what they're actually searching for online.

5 - 200k results on instagram

use hashtags that yields

That way you're targeting hashtags that are not competitive, but popular enough that they're being search for on Instagram.