setting your instagram theme

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having a cohesive theme relies on three main things

having the same filter

one

The only drawback to this is that sometimes a filter works on one photo but not another. You overcome this by controlling each color individually in your photos and posts.

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visual balance

two

Making sure you're balancing between colorful photos vs airy photos, and crowded photos vs. minimal photos. Pay attention to your colors and the objects/surroundings in your images and space them out.

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simply by rearranging the photos in their existing feed, were we able to create more of a balanced feel

before

before

after 

after 

diverse photos

three

That's why you created a photo menu, because diversifying your photos will make your feed tell a visual story. It helps build your narrative!